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Take Risks And Prosper Editorial

Nothing

Featuring JD Cliffe, Basma Khalifa, Kofi Stone, Zak Timol, Tate Abbott and Emily Chapps. Who are a mix of creatives from across the sphere - from filmmakers to stylists to musicians to strategists. Our vision for the shoot was inspired by Daido Moriyama, the father of candid street photography and his inimitable black-and-white style. We matched scenarios to each of their lifestyles, professions and practices. Finding the right chord on the Tube. Doing kick-ups on Regent Street to evade writer's block. Secretly taking reference pictures while people watching. Running through a busy Soho blindfolded to test your heart rate. Doing a quick alteration before a shoot sat on a suitcase. Taking a Zoom call from a Lime bike. Taking risks and prospering. Nothing is a company that embodies the same spirit of creative endeavour and risk-taking in search of inspiration. Each shot features their Ear (a) earbuds, and some of the shots were captured on Nothing's Phone (2) and (2a) camera systems. And just like us, Nothing looks to champion emerging creative talent and the rulebreakers of now - and next. Follow our socials for the full rollout with each talent.

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JD Cliffe, Musician

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Kofi Stone, Musician

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Tate Abbott, Stylist

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Basma Khalifa, Filmmaker

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Zak Timol, Creative Director and On Ambassador

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Emily Chapps, Creative Strategist The Strat Tape Vol.2 was actively built on this idea of taking risks and prospering. We analysed the cross-cultural and commercial landscape of 2024 and unearthed the most interesting market movements and trends that can help all you brands/professionals/in-house teams to take bigger, and yet still consumer-contextualised risks in 2025. Strat Tape Vol.2 will be released on November 21st.

We're throwing a party to celebrate. And all attendees will be the early recipients of the report before we make it public. Lucky you 👀.

Details to follow.

Take Risks and Prosper 🖖