We developed The Business of Distance for Run The Ends as their first major brand statement, for their biggest year yet. Experiencing more than 40% more sales on 2024, this moment needed to match their growth trajectory. Running is the difference maker that transforms how you view where you're from, from the inside out. For Run The Ends, a hyper-local festival in Brent, we developed a film exploring how the ends has fused running with its culture, turning it into more than just exercise. It's about commitment, community, and dedication. The film explores how running is just the visible tip of what distance creates: ritual, discipline, preparation, and collective purpose.
Distance is a shared act, a choice, a promise to find a way through together. A mentality forged in the ends and sharpened through running. Featuring On Ambassador Zak Timol, TikTok legend Alex "Mr Wingstop" Mogaji, and London's vibrant running community, the film uses visuals inspired by Moriyama's urban intimacy and Massive Attack's textured storytelling. With more than 120k organic impressions and 25k organic views on Instagram, plus huge visibility from London and Europe's running scene, the film struck a chord across two of the most important markets for running globally, proving that at Run The Ends, distance is their business.