To the first of many. Our superb site, built by the talented folk over at noko, got featured on the Awwwards homepage across Instagram (200k+ followers), LinkedIn (200k+ followers) and, of course, the gazillions of design enthusiasts who frequent Awwwards.com. Then, on 23 August, they gave us an Honorable Mention for our site's epic build.

An honor to be honoured, your honor. - Hank Logan

Our site was built to be minimal and ultra-lightweight in form, but heavy on interactivity and playfulness in function, from the dynamic theming and blur-based transitions to the ‘choose your house’ theme button, which lets users choose the colours they experience our site in. It’s also a very green website, by design. Things only load when needed, and in those instances the content automatically preloads. Sustainability is very important to us, and we look to honour that with every touchpoint of our brand, even the unexpected ones.

At the heart of House Captain is purposeful play. ‘Cause it makes us all better. And it’s good for us, too. German philosopher Friedrich Schiller knew this way back in 1795, explaining that “we only fulfil our potential as human beings when we play”. Knowing that playful products and experiences are better at engaging users/clients/customers/everybody, our defining principle throughout the site build was a playful design approach.

Because play is built into the strategic approach to our work. It isn’t an option, or a last-minute solution to an incoming client meeting for a brief that ‘logic’ (oxymoron, much?) is failing to crack. Play is part of the logic. It’s a problem-solving tool. We believe that when you balance play with rigour, you land at conclusions that are based on insight with unique and expansive storytelling potential.

Our website is a reflection of our why and our how. Big shout to the team at Awwwards for the love. We're only getting started.

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